I’ve been called Lorde by a stranger at a park.
Kendall Jenner by a drunk stranger at a bar.
And “that girl from the tsunami movie” by a total stranger at the mall.
Yeah, I don’t know who she is either. Hope she’s doing okay.
But you can call me Luga.
Currently working as a Associate Creative Director at TBWA\ Media Arts Lab.
I’ve worked with clients like TikTok, Nike, Coca-Cola, Uber, and Free Fire.
But I’ve also designed a T-shirt for the 2018 Jeep Rally, a mug for the Annual Gabaldi Family Gathering, and the brand identity for Pilpa Beer (my dad’s own brew). Yep, my skills are very well utilized by my family.
In my free time, I like making Zeca Pagodinho-themed rugs, learning to play new instruments just well enough, and discovering weirdly named bands that my friends always roast me for (like Walfredo in Search of Symbiosis or Sophia Chablau and a Huge Waste of Time).
Do you know who the girl from the tsunami movie is?
Or want to tell me who I look like?
Need a Zeca Pagodinho rug?
Or some art for your family reunion?
Write me.
EXPERIENCE
TBWA\ Media Arts Lab
AKQA
Wieden+Kennedy
David
DM9DDB
AWARDS & RECOGNITION
Cannes Lions
2024 | Finalist | Young Lions
2023 | Shortlist | Beck's 70+
2018 | Silver | My First Pad
Next Creative Leaders
2025 Shortlist
El Ojo
2018 | Shortlist | My First Pad
Brazilian Creative Club
2025 | Gold | TikTok Bookstore
2025 | 2x Silver | TikTok Bookstore
2023 | Silver | Squad
2023 | Bronze | Beck's 70+
2022 | Silver | Uber Souvenirs
2022 | Bronze | Uber Souvenirs
2022 | Bronze | Fanta Horror Fest
2022 | In Book | Fanta Horror Fest
2021 | Silver | Better than normal
2021 | In Book | Better than normal
2018 | Silver | My first pad
2018 | In Book | My first pad
D&AD
2024 | Graphite | Squad
2024 | Shortlist | Beck's 70+
Clio
2024 | 2x Silver | Coke SoundZ
2024 | 2x Bronze | Coke SoundZ
2023 | Silver | Squad
Effie Awards
2022 | Bronze | Fanta Horror Fest
2021 | Gold | Neston
LAD Awards
2022 | Gold | Uber Souvenirs
MVF
2022 | Shortlist | Squad
Brasil Design Award
2022 | Bronze | Uber Souvenirs
The One Show
2021 | Shortlist | Uber Souvenirs